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Brian Burnside

Creative Director
Product Identity & Heritage Graphics

DeLand, Florida
Open to relocation nationwide
Remote / Hybrid

01 / Profile

Creative Director with 20+ years evolving heritage and sports brands through culturally grounded product identity systems.

Led cross-functional teams of up to 12 designers across graphics and apparel, contributing to seasonal programs exceeding approximately $150M annually. Expertise in scalable graphic languages, trim architecture, and global production execution.

02 / Core expertise
03 / Experience
2014 — Present

burnsiDesign

Freelance Creative Director & Design

Clients: Gap, R13, Banana Republic, Express, Indian Motorcycle, Levi’s Kids, Nike Kids

  • Develop heritage-driven graphic systems and seasonal product narratives.
  • Provide direction on trims, labeling, and brand-right execution.
2019 — 2020

Authentic Brands Group

Senior Art Director

  • Directed identity systems for Airwalk, Volcom, Vision Street Wear, Prince, and Spyder.
  • Built campaign frameworks and social campaigns for licensed heritage brands.
2015 — 2017

Ralph Lauren

Art Director — Denim & Supply

  • Led 4–7 graphic designers and 5 apparel designers.
  • Contributed to the launch and expansion of Denim & Supply.
  • Built cohesive patch, embroidery, trim, and labeling systems.
  • Directed culturally grounded seasonal storytelling.
2012 — 2014

Lucky Brand

Senior Director, Graphics & Trend

  • Led 4 designers and 2 freelancers across men’s and women’s programs.
  • Directed seasonal graphics contributing to approximately $150M in annual revenue.
  • Developed denim-focused trim, packaging, and identity systems.
2008 — 2012

Ralph Lauren

Denim & Supply, Polo Jeans, American Living

  • Directed heritage-inspired graphic systems across multiple divisions.
  • Built seasonal frameworks for fleece and T-shirt programs.
  • Oversaw international production approvals.

Early career

2007–2008Gap Inc.

2004–2007Ecko Unlimited

2003–2004American Eagle

1999–2003Express

1998–1999Abercrombie & Fitch

1994–1998Ralph Lauren

04 / Education

Pratt Institute

BFA, Communications Design

05 / Connect
burnsidesign@icloud.com ↗347.678.7752Download current résumé PDF ↓