I specialize in evolving heritage brands through modern, scalable graphic systems that preserve identity while driving commercial growth. I lead multi-disciplinary creative teams in building scalable graphic systems for global apparel and lifestyle brands. Over 20+ years, I’ve directed seasonal programs contributing to $150M+ in annual revenue and helped launch brand extensions within established retail ecosystems.

My expertise spans product graphics, trim and packaging systems, licensed brand development, and global vendor execution. I focus on aligning creative direction with commercial strategy—delivering cohesive, brand-right product at scale.

Currently open to senior leadership opportunities across apparel, lifestyle, and consumer brands (remote, hybrid, or relocation).

What differentiates me is my ability to translate heritage into culturally relevant product narratives. I don’t treat heritage as nostalgia — I treat it as source material. I build modern graphic systems rooted in cultural context, ensuring brands feel authentic while resonating with contemporary consumers.